GZA Live Talks

GZA Live Talk with Anna Martin-Niedecken, Sphery (fitness games)


In the GZA Live Talk series, you will get to know inspiring people and companies from the Greater Zurich Area, where world-class technology meets Swiss reliability. 

The second episode was broadcast on January 18, 2021. Our talk guest was Anna Martin-Niedecken, Co-Founder & CEO of Sphery Ltd and Senior Researcher Game Design at the Zurich University of the Arts 

We talked with Anna how she wants to revolutionize the international fitness and health market with game-based, personalized and multimedia training concepts and technologies. We also talked about the ecosystem for game design and development in the Greater Zurich Area and about the Universities of Applied Sciences and the Arts, a speciality of the Swiss education system. And last but not least, we talked about Greater Zurich as a location for successful start-ups.

The broadcast was produced by Seervision, autonomous video production from Greater Zurich.